4x
Online revenue, from $5M to $20M
- About $400K a month in paid media, led by Meta and Google
- Klaviyo audience grown past 600,000
- Direct Keurig relationship, Amazon and TikTok creator partners
Corey FronsFort Lauderdale, remote across the US
Ecommerce growth,built to scale.
Former CMO and VP of Digital for DTC and B2B brands doing up to $200M a year. I build the stores, channels and teams behind online revenue that keeps compounding.
$5M → $20MOnline revenue grown
+1,500%ROAS, Google Ads and Amazon
$6MSubscription ARR, built from zero
$200M+Largest P&L owned
Highlights from the seat
Every number here was owned end to end: the plan, the team, the agencies and the result. Full case studies and references on request.
+1,500%
ROAS on Google Ads and Amazon
- Highest in company history
- Full P&L at a $200M+ company
10K
Subscribers, built from zero on Recharge
$6M ARR, about 30% of online revenue
Faster pages, tested checkout, more orders
Before
5s+
After
<3s
+170%Conversion, Arnott
+48%Conversion, Strutmasters
+138%Organic traffic, Strutmasters
Amazon 1P and 3P, Amazon Ads, and multi-channel marketplace launches
- Amazon 1P through Vendor Central for 5+ years
- Amazon 3P with both FBA and FBM fulfillment
- Amazon Ads alongside Google Ads, at record ROAS
- Launched and ran Walmart, eBay and Mercado Libre
Account-based marketing that reaches the right buyers
- ABM programs aimed at named target accounts
- ZoomInfo data enrichment for sharper targeting
- Paid media across Google, Meta and LinkedIn
- Connected TV (CTV) ad campaigns
Retention marketing that compounds revenue
- Recurring and subscription campaigns built from scratch
- Email and retention programs tuned for repeat purchase
- UI/UX conversion rate optimization across email, landing pages and checkout
Rebuilt an iconic brand's ecommerce after bankruptcy
- Replatformed on Shopify
- Led teams in the US and Berlin
Built the first ecommerce platform for a three-time Inc. 500 company
50K+SKUs online
$10M+Annual revenue
Inc. 500Three years in a row
15Person team led
What's a conversion lift worth to you?
Plug in your store's numbers. This is the math I run in the first week of every engagement.
Example numbers to start. Change them to match your store. For reference, conversion rose 48% at Strutmasters and 170% at Arnott.
The toolkit
Hands-on with the platforms, fluent in the channels, accountable for the P&L.
Platforms
Channels
Disciplines
Ways to work together
Remote across the US, or on-site in South Florida.
Fractional leadership
Your Head of Ecommerce, VP or CMO for part of the week, owning the online number, the team and the agencies.
Ask about availabilityGrowth audit
A focused review of paid media, conversion, retention and marketplaces, ending in a 90-day plan with targets.
Request an auditFull-time role
Open to VP of Ecommerce, Head of Ecommerce, Director and CMO roles. Résumé and references on request.
Request my résuméWant the details? Let's talk.
Case studies, references and my full résumé are a message away. Tell me what you're working on.